Squadal

Turn Data Into Insights
Give Your Club The AI Assist

Squadal is the all-in-one-platform for your club. Built on your processes, packed with data, unlocked with AI.

Made for sporting directors, scouts, coaches, operations, admins, the whole club - from grassroots and academy to first team.

Squadal Hero

Working With Great Clubs

Made For The Whole Club

Sporting directors, scouts, coaches, operations, academy leads - providing one seamless view of the club, from grassroots to professional

Sporting Directors

Get key performance insights at a glance. Make smarter recruitment decisions with dashboards, digest reports, and a live view across squads.

  • Board-ready dashboards
  • Cross-squad benchmarking
  • Spend & budget tracking

Scouts & Recruitment

Standardise player and match reporting. A UI that makes it effortless for scouts to capture reports and surface key players to decision makers.

  • Custom report templates
  • Indepth player statistics
  • shadow teams & shortlists

Coaches & Staff

Turn insights into action with drill and session planning, opponent analysis, player feedback and communication that keeps everyone aligned.

  • Drill & session library
  • player evaluations and dev plans
  • Player communication

Operations & Admin

Stay on top of the club's operations — match scheduling, facility booking, task management, expense tracking, vacations and more.

  • task management and tracking
  • facility booking and management
  • time-saving automated emails

Academies & Pathway

Manage academy operations including trialist registration, parent communications, training schedules and progress tracking — without spreadsheets.

  • Trialist invitation and registration
  • secure player and parent portals
  • academy player pathway monitoring

Get The Assist With AI

Query your data naturally with Squadal's AI assistant, and act on it with ease

Squadal AI Assistant 1
Squadal AI Assistant 2
Squadal AI Assistant 3

LLM Integration

Naturally and securely query your data with an effortless GPT-like chat interface

Agentic Actions

Automatically perform actions just by asking, saving you time and effort

AI Insights

Let Squadal Assist do the heavy lifting, and get actionable insights in seconds

360° visibility for your club's staff and squads, packed with insights and features

Everything your club needs in one platform - from player data to operations, built around your workflows

Packed With Player Data

Profiles for 300,000+ players across all global men's and women's leagues - bios, contracts, statistics.

Match Fixtures

Global league fixtures, line-ups and live scores. Match scheduling and reporting becomes a breeze.

Made To Fit Your Club

Fully customisable templates and workflows. We're your design partner - we'll make sure it's perfect.

AI Insights

Automatic, actionable insights from your data. Paired with our analysis tools and Squadal Assist.

Club Operations & Staff Coordination

Match scheduling, facility bookings, task management, expense tracking, vacations and approvals.

Squad Management

Manage internal squads, track player performance, share training, prep tasks and player guidance.

Player Portals

Personalised portals for your squads, academy scholars and trialists - communicate and stay aligned.

API Integrations & Data Import/Export

Pull in third-party data from Impect™, SkillCorner™, Tournito™ - bulk import/export via API or Excel.

Enterprise-Grade Security

Your own dedicated cloud database. Complete data ownership, granular permissions and full audit trails.

What The Clubs Say

Craig Armstrong
Working with Squadal to create useful new features we needed and helping us get the most out of the platform has been excellent. We've been using the platform throughout the season and the response has been great, all of our scouts find it really easy to use.
Gary Karsa
Squadal has provided our scouting team with a powerful and user friendly platform. Teaming up with Squadal, their commitment to tailor the platform to our needs, ensuring we maximise its potential is commendable.
Laurent D'Affnay
Thanks to its user-friendly interface, we are able to record our observations and evaluations in an efficient manner, promoting transparent and fluid communication. We have a very positive assessment. Squadal simplifies the administrative management of our reports and allows us to devote more time to player analysis.
Kevin Beadell
Squadal offers us the best platform to meet our scouting needs for our First and U23 teams today. The feedback from our scouts has been extremely positive after a few months of use, all of our scouts have seen this as a massive improvement.
Davide Vagnati
The platform is fast and very easy to use. The Squadal team's ability to adapt the platform to our requests, to develop our scouting processes, has been excellent.
Joe Harvey
We needed a focal point for all of our information that everyone could get to grips with quickly. Coaches want information as quickly as possible and they want to use software that feels familiar and isn't clunky. The platform ticks those boxes for us. Our ability to customise workflows has been key too, Squadal have been great about aiding us with that.
Tim Jellicoe-Smith
Squadal enabled us to create the bespoke platform needed for our recruitment. They quickly transformed our vision into fully customisable reporting templates, which are easily exported. Their interface is smooth and easy, allowing our team to view reports instantly and their staff behind the scenes are responsive to requests.
Zach Foster-Crouch
The platform has been a fantastic addition to our scouting department. It has been an excellent tool for the management team, it allows us to track not only potential players, but also allows us to monitor our scouts and give them additional feedback on their reports. It's an incredibly easy to use system which ensures everything is in one place, saving hours of time on admin tasks.

One Platform vs Scattered Tools

Most clubs we meet run scouting in one tool, operations in another, comms in a group chat, and reports in spreadsheets. Squadal replaces all that.

SquadalLegacy scouting suiteSpreadsheets & chat

Scouting & reporting

Custom templates, media uploads and player data

Fully customisable templates, rating systems and workflowsStandard templates, no follow-upManual

Squad & club operations

Communications, fixtures, facilities, tasks and more

One platform with a suite of modules for each area of club operations - total visibilityNot includedAcross 4-6 tools

Academy & trialist management

Parent communications, trialist invitations, registration and tracking

Full academy and trialist management with parent portal and automated emailsNot includedEmail + spreadsheets

AI assistant & agents

Chat queries and insights, effortless agentic actions

Squadal AI - custom LLM agents to respond to queries and deliver insights on your dataProbably not-

Pricing model

Predictable and stable as your club grows

Club license, unlimited users, no cost per seat or hidden costsPer-seat, escalatingA mess of providers and costs

Data ownership

Your data, your database, real data sovereignty

Dedicated club database, owned by you, full audit logs, real data ownershipShared multi-tenantScattered

Time to value

From first report filed to first insights delivered

Get started instantly, customise to your club in weeks, with continuous improvementsIt never really fitsAlready there - and stuck

Latest news

View all->

Squadal For Women's Football

Squadal now supports the women's game, with expanded player data, statistics, and new partnerships with women's teams - building on our foundations in men's and academy football

Squadal Platform Goes Live

Announcing the evolution of Scout Hub and the launch of our new Squadal platform - taking our expertise in scouting and adding squad management and whole club operations to the mix

Frequently Asked Questions

We can handle data imports for you, migrating your old content into the Squadal database.

We fit our pricing to your club's level and budget. Get in touch for a quote. We'll try to keep it simple and affordable.

Absolutely. Get in contact with us for a chat, we'll give you a quick walkthrough and arrange a trial period for your club to use the platform.

As many as you like. We don't charge per user, your club's license lets you add as many scouts as you need.

The app is available in English, French, Italian, Spanish, Portuguese, German, Turkish, and Arabic, and other languages can be easily supported.

We're always listening to customers to shape the platform - hopefully it does everything your club needs, but we're always happy to add new features to make the platform better.

Want to see it in action?

Get in touch if you'd like to see a demo or arrange a free trial for your club, and see how Squadal can upgrade your operations.